Insights
Decision frameworks for brands that want more than marketplace revenue: what works profitably, why it works, and when it is better to stop.
Bol.com, Amazon, or another marketplace: how do you choose?
A decision framework for marketplace selection based on demand, category fit, margin, operational load, and strategic control.
Read the decision framework →How does a Marketplace Opportunity Scan work?
The method behind an outside-in marketplace analysis: from channel choice and category size to competition, white spaces, and an investment scenario.
Read the decision framework →Why does marketplace revenue grow while profit falls?
How pricing, advertising, returns, and marketplace fees can make a growing account less profitable.
Read the decision framework →How do you build sustainable momentum on bol.com and Amazon?
Why visibility only creates value through relevant impressions, clicks, conversion, inventory, and an offer that can survive without unlimited advertising.
Read the decision framework →Resellers, repricing, and the buy box: when price cuts work against you
How resellers can erode brand visibility and when bundles, distribution control, and pricing discipline are stronger than automated undercutting.
Read the decision framework →What is a healthy ACoS for Sponsored Products?
Why one ACoS target does not work and how to judge advertising through relevant traffic, incremental revenue, and contribution margin.
Read the decision framework →Vendor, seller, or hybrid on bol.com and Amazon?
How to balance control, volume, price, stock, and the buy box without letting vendor and seller models cannibalise each other.
Read the decision framework →When should you stop a poorly selling marketplace product?
A practical decision framework for deciding whether a product deserves more time, should be maintained with minimal input, or should be discontinued.
Read the decision framework →The bol.com delivery-promise rule: why 93% is the hard floor
What bol.com's delivery-promise rule actually means, why the threshold exists, and what it means for your account.
Read the decision framework →