Insights
Knowledge and background on bol.com, Amazon, and the rest of the marketplace world, drawn from day-to-day practice.
The bol.com delivery-promise rule: why 93% is the hard floor
What bol.com's delivery-promise rule actually means, why the threshold exists, and what it means for your account.
Expanding to new marketplaces: ANWB, MediaMarkt, Kaufland and Decathlon
What to check before adding a new marketplace to your channel mix, and how to determine whether it's worth the effort.
Why momentum is the key to a higher ranking on bol.com and Amazon
How sales velocity, conversion, and recent performance influence search results on bol.com and Amazon — and how to deliberately build momentum.
From ACoS to profitable growth: how to actually optimize Sponsored Products
Why chasing a low ACoS alone isn't enough, and which signals actually say something about profitable advertising growth.
Vendor vs. seller on bol.com and Amazon: what fits your brand?
The key differences between vendor and seller models, and how to determine which one (or which combination) fits your brand.